Top 5 Beauty Retail Android Apps in Oceania: Q1 2023

During the first quarter of 2023, the beauty retail sector in Oceania saw noteworthy trends across the top 5 Android applications. Below, we delve into the performance metrics of SEPHORA - Beauty Shopping, MECCA - Beauty Shopping, Adore Beauty | Shop Beauty Now, OLIVEYOUNG GLOBAL, and FOREO For You.

SEPHORA - Beauty Shopping maintained a consistent weekly download rate, peaking at around 1.9K downloads in the final week of March. The active user base hovered around 10.8K weekly users, with slight fluctuations throughout the quarter.

MECCA - Beauty Shopping experienced a notable increase in weekly downloads mid-quarter, reaching approximately 1.7K in the week of March 13. The app's performance was buoyant in the latter half of the quarter, maintaining around 1.4K downloads per week towards the end of March.

Adore Beauty | Shop Beauty Now saw a steady download trend, averaging around 1.1K downloads per week. This consistency underscores the app's stable user acquisition strategy in the region.

OLIVEYOUNG GLOBAL showed modest download numbers, with a peak of 239 downloads in the first week of February. Weekly active users grew gradually, reaching up to 768 by the end of the quarter.

FOREO For You had a varied performance in terms of downloads, with a notable dip to 79 downloads in early March before recovering to 157 by March 20. The app's weekly active users followed a similar trend, decreasing from 654 at the beginning of the quarter to 335 by the end.

For more detailed insights and data, visit Sensor Tower.